Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2010. - 929 p. : ill., map ; 29 cm.
Includes bibliographical references and index.
0136094236 9780136094234 (International ed.)
Marketing research.
Marketing research--Methodology.
658.83 / M.N. M 2010
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2010. - 929 p. : ill., map ; 29 cm.
Includes bibliographical references and index.
0136094236 9780136094234 (International ed.)
Marketing research.
Marketing research--Methodology.
658.83 / M.N. M 2010