Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2010. - 929 p. : ill., map ; 29 cm.

Includes bibliographical references and index.

0136094236 9780136094234 (International ed.)


Marketing research.
Marketing research--Methodology.

658.83 / M.N. M 2010