Marketing Research : (Record no. 11060)

000 -LEADER
fixed length control field 00857cam a22002294a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151010100847.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060404s2010 njuab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136094236
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136094234 (International ed.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 21
Item number M.N. M 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 8831
245 10 - TITLE STATEMENT
Title Marketing Research :
Remainder of title an Applied Orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 929 p. :
Other physical details ill., map ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 8832
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0611/2006010250.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Textbooks
Source of classification or shelving scheme
Suppress in OPAC 658.83 M.N. M 2010
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
Language English
Cataloger Name Mohamed Samir
Course Code MRK374
Holdings
Price effective from Permanent location Date last seen Not for loan Non-public note Date acquired Source of classification or shelving scheme Koha item type Lost status Library Number Withdrawn status Faculty Copy number Editor Source of acquisition (Vendor) Cost, replacement price Order No. Damaged status Barcode Shelving location Current location Public note Full call number
2011-03-13Electronic Library2011-08-10Internal UseText Samples2009-11-08 Textbooks m13974 1-Business Adm. & Int. Tradec.2R.M.Admin650.00619 00015183Reserve DeskElectronic Librarya copy for MCM , Dr Nagwa658.83 M.N. M 2010
2011-03-13Main Library2011-08-10Internal UseText Samples2009-11-08 Textbooks m13973 1-Business Adm. & Int. Tradec.1R.M.Admin650.00618 00015182Reserve DeskMain Librarya copy for BUS , Dr. Shahira658.83 M.N. M 2010