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Copywriting for the Electronic Media : a Practical Guide /

by Meeske, Milan D.
Type: materialTypeLabelBookPublisher: Boston, MA, USA : Thomson Learning, c2009Edition: 6th ed.Description: xv, 312 p. : ill. ; 28 cm.ISBN: 0495803707; 9780495803706 (ISE); 0495411175.Subject(s): Advertising copy | Broadcast advertising
List(s) this item appears in: Mass Communication Textbooks
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Item type Location Call number Copy Status Date due Barcode
Books Books
Main Library
Reserve Desk
659.14 M.M. C 2009 c.1 Internal Use 00014975
Books Books
Main Library
Reserve Desk
659.14 M.M. C 2009 c.2 Internal Use 00014974

Includes bibliographical references (p. 303-304) and index.

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