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Marketing research : an applied orientation /

by Malhotra, Naresh K.
Type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2010Edition: 6th ed.Description: 929 p. : ill., map ; 29 cm.ISBN: 0136094236; 9780136094234 (International ed.).Subject(s): Marketing research | Marketing research -- MethodologyOnline resources: Table of contents
List(s) this item appears in: Business Textbooks
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658.83 M.N. M 2010 c.2 Internal Use a copy for MCM , Dr Nagwa 00015183
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658.83 M.N. M 2010 c.1 Internal Use a copy for BUS , Dr. Shahira 00015182

Includes bibliographical references and index.

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