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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. (George Edward); Belch, Michael A.
Type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin, 2009Edition: 8th ed.Description: xxv, 838 p. : col. ill. ; 29 cm.ISBN: 9780071284400 (International student ed.); 0071284400 (International student ed.); 9780073381091 (alk. paper); 0073381098 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingOnline resources: Table of contents only
List(s) this item appears in: Business Textbooks
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659.1 B.G. A 2009 c.2 Available 00015840

International student edition.

Includes bibliographical references (p. 783-813) and indexes.

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