Cover image
Normal view MARC view ISBD view

Advertising & IMC : Principles & Practice /

by Moriarty, Sandra E. (Sandra Ernst); Mitchell, Nancy; Wells, William; Moriarty, Sandra E. (Sandra Ernst).
Type: materialTypeLabelBookPublisher: Boston [Mass.] ; London : Pearson, c2012Edition: Global ed., 9th ed.Description: 685 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780273752929 (pbk.) ; 0273752928 (pbk.) .Other title: Advertising and IMC; Advertising & Integrated Marketing Communication.Subject(s): Advertising | Communication in marketing
List(s) this item appears in: Mass Communication Textbooks
    average rating: 0.0 (0 votes)
Item type Location Call number Copy Status Date due Barcode
Textbooks Textbooks
Main Library
Reserve Desk
659.1 M.S. A 2012 c.1 Internal Use 00016451
Textbooks Textbooks
Main Library
Reserve Desk
659.1 M.S. A 2012 c.2 Internal Use 00016452

Previous editions had William Wells as first author.

"This Global Edition has been edited to include enhancements making it more relevant to students outside the United States"--Back cover.

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.