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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublisher: New York : Wiley, 1998Edition: 6th edDescription: xvi, 776 p. : ill. (some col.) ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0471170690 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.83 A.D. M 1998 21
LOC classification:
  • HF5415.2 .A14 1998
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main Library Main Stacks 658.83 A.D. M 1998 (Browse shelf(Opens below)) Available 00005168

Includes bibliographical references and index.

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