|Item type||Location||Call number||Copy||Status||Date due||Barcode|
Electronic LibraryReserve Desk
|658.83 M.N. M 2013||c.2||Internal Use||00017378|
Main LibraryReserve Desk
|658.83 M.N. M 2013||c.1||Internal Use||00017377|
Includes bibliographical references (p. 851-888) and index.
While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover