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Concept code : how to create meaningful concepts / Gaby Crucq-Toffolo, Sanne Knitel.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam : BIS Publishers, 2016.Description: 191 p. : ill. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789063694326
Subject(s): DDC classification:
  • 21 302.23 C.G. C 2016
Summary: Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main Library Main Stacks 302.23 C.G. C 2016 (Browse shelf(Opens below)) Available 00017566

Bibliography: p. 186-191.

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.

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