Ethics in advertising : making the case for doing the right thing / by Wally Snyder.
Material type: TextPublication details: New York : Routledge, 2016.Description: 181 p. ; 23 cmContent type:- text
- unmediated
- volume
- 9781138188983 (hbk)
- 9781138188990 (pbk)
- 174.4 21 S.W. E 2016
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Main Library Main Stacks | 174.4 S.W. E 2016 (Browse shelf(Opens below)) | Available | 00017462 |
Includes bibliographical references and index.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
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