MIU
Image from Google Jackets

Ethics in advertising : making the case for doing the right thing / by Wally Snyder.

By: Material type: TextTextPublication details: New York : Routledge, 2016.Description: 181 p. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138188983 (hbk)
  • 9781138188990 (pbk)
Subject(s): DDC classification:
  • 174.4 21 S.W. E 2016
Contents:
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main Library Main Stacks 174.4 S.W. E 2016 (Browse shelf(Opens below)) Available 00017462

Includes bibliographical references and index.

Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.

There are no comments on this title.

to post a comment.

Powered by Koha