Marketing research : an applied orientation / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2004.Edition: 4th edDescription: xxix, [781] p. (various pagings) : ill., ports. ; 28 cm. + 1 CD-ROM (4 3/4 in.)Content type:- text
- unmediated
- volume
- 0131217291
- 0131011189 (CD-ROM)
- 658.83 M.N. M 2004 21
Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Books | Main Library Main Stacks | 658.83 M.N. M 2004 (Browse shelf(Opens below)) | c.2 | Available | 00008522 | |||
Books | Main Library Main Stacks | 658.83 M.N. M 2004 (Browse shelf(Opens below)) | c.3 | Available | CD-ROM Damaged | 00008521 |
Disc in pocket attached to front cover.
CD-ROM med titel : SPSS Student version 11.0 for windows.
Includes bibliographical references and index.
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