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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2004.Edition: 4th edDescription: xxix, [781] p. (various pagings) : ill., ports. ; 28 cm. + 1 CD-ROM (4 3/4 in.)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131217291
  • 0131011189 (CD-ROM)
Subject(s): DDC classification:
  • 658.83 M.N. M 2004 21
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Main Library Main Stacks 658.83 M.N. M 2004 (Browse shelf(Opens below)) c.2 Available 00008522
Books Books Main Library Main Stacks 658.83 M.N. M 2004 (Browse shelf(Opens below)) c.3 Available CD-ROM Damaged 00008521

Disc in pocket attached to front cover.

CD-ROM med titel : SPSS Student version 11.0 for windows.

Includes bibliographical references and index.

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