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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: Global Edition.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York : McGraw-Hill/Irwin, 2015
Availability: Items available for loan: Main Library (2)Call number: 659.1 B.G. A 2015, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Main Library (1)Call number: 659.1 B.G. A 2001.

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2004
Availability: Items available for loan: Main Library (1)Call number: 659.1 B.G. A 2004.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston : McGraw-Hill Irwin, 2009
Online access:
Availability: Items available for loan: Main Library (1)Call number: 659.1 B.G. A 2009 .

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: Main Library (1)Call number: 659.1 B.G. A 1998.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. / with contributions by Jörg Dietzel.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York : McGraw-Hill/Irwin, 2012
Availability: Items available for loan: Main Library (2)Call number: 659.1 B.G. A 2012, ...

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