ListsMass Communication Textbooks

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Advertising & IMC : Principles & Practice

by Moriarty, Sandra E. (Sandra Ernst); Mitchell, Nancy; Wells, William; Moriarty, Sandra E. (Sandra Ernst).

Edition: Global ed., 9th ed. Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston [Mass.] ; London : Pearson, c2012Other title: Advertising and IMC ; Advertising & Integrated Marketing Communication .Availability: Copies available for reference: Main Library [659.1 M.S. A 2012] (2 ). Actions: Add to cart
Communication theories : origins, methods, and uses in the mass media

by Severin, Werner J. (Werner Joseph); Tankard, James W.

Edition: 5th ed.Type: book Book; Format: print bibliography bibliography; Audience: Specialized; Publisher: New York : Addison Wesley Longman, 2001Availability: Copies available for reference: Electronic Library [302.23 S.W. C 2001 ] (1 ), Main Library [302.23 S.W. C 2001] (2 ). Actions: Add to cart
Copywriting for the Electronic Media : a Practical Guide

by Meeske, Milan D.

Edition: 6th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, MA, USA : Thomson Learning, c2009Availability: Copies available for reference: Main Library [659.14 M.M. C 2009 ] (2 ). Actions: Add to cart
Ethics handbook for Journalists

by -- Reuters ltd

Type: book Book; Audience: Specialized; Publisher: London : Thomson Reuters Foundation, [201?]Availability: Copies available for reference: Main Library [174.90704 R. E 201?] (2 ). Actions: Add to cart
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Mass media research : an introduction

by Wimmer, Roger D; Dominick, Joseph R.

Edition: 9th ed.Type: book Book; Format: print bibliography bibliography; Audience: Specialized; Publisher: Boston, Mass. : Cengage- Wadsworth, 2011Availability: Copies available for reference: Main Library [302.23072 W.R. M 2011] (2 ). Actions: Add to cart
Media/impact : an introduction to mass media

by Biagi, Shirley.

Edition: 10th ed., International ed.Type: book Book; Format: print bibliography bibliography; Audience: Specialized; Publisher: Australia ; Great Britain : Wadswort Cengage Learning, 2012Availability: Copies available for reference: Main Library [302.23 B.S. M 2012] (2 ). Actions: Add to cart
Reporting for the media

by Bender, John R.

Edition: 9th ed. (ISE)Type: book Book; Format: print ; Audience: Specialized; Publisher: New York : Oxford University Press, 2010Online Access: Table of contents only Availability: Copies available for reference: Main Library [070.43 B.J. R 2010 ] (2 ). Actions: Add to cart
Television Production Handbook

by Zettl, Herbert.

Edition: 9th ed. (International student ed.)Type: book Book; Format: print bibliography bibliography; Literary form: not fiction ; Audience: General; Publisher: Australia : Thomson / Wadsworth, 2006Availability: Copies available for reference: Main Library [791.450232 Z.H. T 2006] (2 ). Actions: Add to cart
Writing for television, radio, and new media

by Hilliard, Robert L.

Edition: 9th ed.Type: book Book; Format: print bibliography bibliography; Audience: Specialized; Publisher: Belmont, CA : Wadsworth/Thomson Learning, 2008Availability: Copies available for reference: Main Library [384.5 H.R.W 2008 ] (2 ). Actions: Add to cart