MIU

Services marketing : people, technology, strategy /

Lovelock, Christopher H.,

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. (Global ed.) - Boston : Pearson Prentice Hall 2011. - 648 p. : ill. ; 28 cm.

Includes index. Global edition.

9780136118749 9780273756064 0136118747


Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

658.8 / L.C. S 2011

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