Services marketing : people, technology, strategy /
Lovelock, Christopher H.,
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. (Global ed.) - Boston : Pearson Prentice Hall 2011. - 648 p. : ill. ; 28 cm.
Includes index. Global edition.
9780136118749 9780273756064 0136118747
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / L.C. S 2011
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. (Global ed.) - Boston : Pearson Prentice Hall 2011. - 648 p. : ill. ; 28 cm.
Includes index. Global edition.
9780136118749 9780273756064 0136118747
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / L.C. S 2011