Chaffey, Dave, 1963-

Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - Sixth edition. - xxxi, 680 pages : illustrations (colour) ; 27 cm

Previous edition: 2011.

Includes bibliographical references and index.

9780273786542 9780273786573 (PDF) 9780273786559 (eText)


Electronic commerce.
Business enterprises--Computer networks.

658.872 / C.D. D 2015

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