MIU

Transforming Organizations for the Subscription Economy :

Manu, Alexander, 1954-

Transforming Organizations for the Subscription Economy : Starting from Scratch / Alexander Manu. - First Edition. - 169 pages : illustrations ; 23 cm

Includes bibliographical references and index.

The experienced present -- When history turns a corner -- What has already happened -- Changing how the world changes -- Value delivery -- The hierarchy of values -- Maximum plasticity : data as material -- From capability to possibility -- Strategic transformation 3.0 -- The nature of change and transformation -- Starting from scratch -- Toward a subscription economy -- Transforming behavior through everyday experiences -- Life : subscribed -- Generation scratch -- Changing the narrative: profound experiences -- Maximizing humanity: the self as media -- Afterword -- Bibliography -- Index.

9781138281691 (hardback) 9781138281707 (pbk.)

2017015300


Organizational change.
Product design.
Strategic planning.
Consumer behavior.

HD58.8 / .M2638 2018

658.4 / M.A. T 2018

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