Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008. - xxi, 692 p. : ill. (cheifly col.) ; 27 cm.

Previous ed.: 2003.

Includes bibliographical references and index.

9780131888593 (casebound)

2007003552


Brand name products--Management.
Product management.

658.827 / K.K. S 2008

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