Marketing research : (Record no. 11060)

000 -LEADER
fixed length control field 00858cam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180226143806.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060404s2010 njuab f b ||1 | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136094236
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136094234 (International ed.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 21
Item number M.N. M 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 8831
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 929 p. :
Other physical details ill., map ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 8832
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0611/2006010250.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Textbooks
Source of classification or shelving scheme
Suppress in OPAC 658.83 M.N. M 2010
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
Language English
Cataloger Name Mohamed Samir
Course Code MRK374
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition (Vendor) Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Public note
        Internal Use Electronic Library Electronic Library Reserve Desk 2009-11-08 Admin 658.83 M.N. M 2010 00015183 2018-02-19 c.2 650.00 2011-03-13 Textbooks a copy for MCM , Dr Nagwa
        Internal Use Main Library Main Library Reserve Desk 2009-11-08 Admin 658.83 M.N. M 2010 00015182 2018-02-19 c.1 650.00 2011-03-13 Textbooks a copy for BUS , Dr. Shahira