Strategic brand management : (Record no. 6673)

000 -LEADER
fixed length control field 00988cam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211109094823.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070126s2008 njua f b ||1 | eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007003552
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888593 (casebound)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- EG-CaMIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 21
Item number K.K. S 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
9 (RLIN) 12061
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 p. :
Other physical details ill. (cheifly col.) ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2003.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 6338
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip079/2007003552.html">http://www.loc.gov/catdir/toc/ecip079/2007003552.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme
Suppress in OPAC 658.827 K.K. S 2008
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          Main Library Main Library Main Stacks 2010-02-15 Admin 658.827 K.K. S 2008 00012382 2021-08-16 c.2 150.00 2011-03-13 Books
          Main Library Main Library Main Stacks 2010-02-15 * 658.827 K.K. S 2008 00015344 2021-08-16 c.1 150.00 2011-03-13 Books

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