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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.Edition: 12th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0137128274
  • 9780137128273 (pbk., International ed.)
  • 9780132389877 (Study guide)
  • 9780132390033 (Instructor's manual/Video guide)
  • 0132390035 (Instructor's manual/Video guide)
  • 9780132390026 (hbk.)
  • 0132390027 (hbk.)
Subject(s): DDC classification:
  • 21 658.8 K.P. P 2008
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main Library Main Stacks 658.8 K.P. P 2008 (Browse shelf(Opens below)) Available 00015041

"Pearson international edition" -- Cover.

"VangoNotes" -- Cover.

Includes bibliographical references and indexes.

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