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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K.
Material type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2010Edition: 6th ed.Description: 929 p. : ill., map ; 29 cm.ISBN: 0136094236; 9780136094234 (International ed.).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 Online resources: Table of contents
List(s) this item appears in: Business Textbooks
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Item type Current location Call number Copy number Status Notes Date due Barcode
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658.83 M.N. M 2010 (Browse shelf) c.1 Available 00015182
Books Books Main Library
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658.83 M.N. M 2010 (Browse shelf) c.2 Available 00015183

Includes bibliographical references and index.

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Other editions of this work

Marketing research : by Malhotra, Naresh K.
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