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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2010.Edition: 6th edDescription: 929 p. : ill., map ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0136094236
  • 9780136094234 (International ed.)
Subject(s): DDC classification:
  • 658.83 21 M.N. M 2010
Online resources:
List(s) this item appears in: Business Textbooks
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Main Library Main Stacks 658.83 M.N. M 2010 (Browse shelf(Opens below)) c.1 Available 00015182
Books Books Main Library Main Stacks 658.83 M.N. M 2010 (Browse shelf(Opens below)) c.2 Available 00015183

Includes bibliographical references and index.

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