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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Solomon, Michael R.
Material type: TextTextPublisher: Boston, Mass. : Pearson, 2011Edition: 9th ed., Global ed.Description: 680 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780137034963 (pbk.); 0137034962 (pbk.).Subject(s): Consumer behavior | Market surveysDDC classification: 658.8342
List(s) this item appears in: Business Textbooks
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658.8342 S.M. C 2011 (Browse shelf) Available 2010 : Textsample : Dr. Samar El-Mofty. 00015718

Includes bibliographical references and index.

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Consumer behavior : by Solomon, Michael R.
Consumer behavior : by Solomon, Michael R.
Consumer behavior : by Solomon, Michael R.
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