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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Material type: TextTextPublisher: Boston : Pearson Prentice Hall 2011Edition: 7th ed. (Global ed.).Description: 648 p. : ill. ; 28 cm.ISBN: 9780136118749; 9780273756064; 0136118747.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
List(s) this item appears in: Business Textbooks
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Includes index.

Global edition.

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Other editions of this work

Services marketing : by Lovelock, Christopher H.
Services marketing : by Lovelock, Christopher H.
Services marketing : by Lovelock, Christopher H.
Services marketing / by Lovelock, Christopher H.
Services marketing : by Lovelock, Christopher H.
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