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Global marketing : a decision-oriented approach / Svend Hollensen.

By: Hollensen, Svend.
Material type: TextTextPublisher: Harlow, England : Financial Times Prentice Hall, 2010Edition: 5th ed.Description: xliii, 756 p. : col. ill. ; 27 cm.ISBN: 9780273726227 (pbk.).Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.84
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658.84 H.S. G 2010 (Browse shelf) Available To Dr. Shahira Abd El-Razak. 00015775

Includes bibliographical references and index.

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