Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, 2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmContent type:- text
- unmediated
- volume
- 9780071284400 (International student ed.)
- 0071284400 (International student ed.)
- 9780073381091 (alk. paper)
- 0073381098 (alk. paper)
- 659.1 21 B.G. A 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main Library Main Stacks | 659.1 B.G. A 2009 (Browse shelf(Opens below)) | c.2 | Available | 00015840 |
International student edition.
Includes bibliographical references (p. 783-813) and indexes.
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