MIU
Image from Google Jackets

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071284400 (International student ed.)
  • 0071284400 (International student ed.)
  • 9780073381091 (alk. paper)
  • 0073381098 (alk. paper)
Subject(s): DDC classification:
  • 659.1 21 B.G. A 2009
Online resources:
List(s) this item appears in: Business Textbooks
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main Library Main Stacks 659.1 B.G. A 2009 (Browse shelf(Opens below)) c.2 Available 00015840

International student edition.

Includes bibliographical references (p. 783-813) and indexes.

There are no comments on this title.

to post a comment.

Powered by Koha