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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, 2009Edition: 8th ed.Description: xxv, 838 p. : col. ill. ; 29 cm.ISBN: 9780071284400 (International student ed.); 0071284400 (International student ed.); 9780073381091 (alk. paper); 0073381098 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 Online resources: Table of contents only
List(s) this item appears in: Business Textbooks
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659.1 B.G. A 2009 (Browse shelf) c.2 Available 00015840

International student edition.

Includes bibliographical references (p. 783-813) and indexes.

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Other editions of this work

Advertising and Promotion : by Belch, George E. ©2004
Advertising and promotion : by Belch, George E. ©1998
Advertising and Promotion : by Belch, George E. ©2004
Advertising and promotion : by Belch, George E. ©2001
Advertising and promotion : by Belch, George E. ©2012
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