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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver ; [editor in chief, Eric Svendsen].

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. ; London : Pearson, 2011.Edition: 7th edDescription: 900 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273750840 (pbk.) :
  • 0273750844 (pbk.) :
Other title:
  • E-Commerce 2011 [Cover title]
Subject(s): DDC classification:
  • 22 658.054678 L.K. E 2011
Contents:
Chapter 1 Introduction to E-commerce Chapter 2 E-commerce Infrastructure: The Internet and the Web (formerly Chapter 3) Chapter 3 Building E-commerce Web Sites (formerly Chapter 4) Chapter 4 E-commerce Security and Payment (formerly Chapter 5) Chapter 5 Business Models for E-commerce (formerly Chapter 2) Chapter 6 E-commerce Marketing Chapter 7 E-commerce Advertising Chapter 8 Ethics, Law, and E-commerce Chapter 9 Online Media (formerly Chapter 10 Chapter 10 Social Networks and Communities (formerly Chapter 11) Chapter 11 E-commerce Retailing and Services (formerly Chapter 9) Chapter 12 B2B E-commerce
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books Main Library Main Stacks 658.054678 L.K. E 2011 (Browse shelf(Opens below)) Damaged 2010 : Textsample : Dr. Fatma Helmy. 00015953

Adapted from the U.S. edition originally published as: E-commerce 2011. Prentice Hall, c2011.

"International edition"--T.p.

Chapter 1 Introduction to E-commerce Chapter 2 E-commerce Infrastructure: The Internet and the Web (formerly Chapter 3) Chapter 3 Building E-commerce Web Sites (formerly Chapter 4) Chapter 4 E-commerce Security and Payment (formerly Chapter 5) Chapter 5 Business Models for E-commerce (formerly Chapter 2) Chapter 6 E-commerce Marketing Chapter 7 E-commerce Advertising Chapter 8 Ethics, Law, and E-commerce Chapter 9 Online Media (formerly Chapter 10 Chapter 10 Social Networks and Communities (formerly Chapter 11) Chapter 11 E-commerce Retailing and Services (formerly Chapter 9) Chapter 12 B2B E-commerce

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