Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring.
By: Mooradian, Todd A
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Contributor(s): Matzler, Kurt | Ring, Lawrence J.
Material type: 
TextPublisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2012Description: xxiv, 384 p. : ill. ; 24 cm.ISBN: 9780137136971 (pbk.) :; 0137136978 (pbk.) :.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Main Library Main Stacks | 658.802 M.T. S 2012 (Browse shelf) | c.1 | Available | 00016322 | |
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Books
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Main Library Main Stacks | 658.802 M.T. S 2012 (Browse shelf) | c.2 | Available | 00016321 |
"International edition"--Cover.
Includes bibliographical references and index.
Open Library:
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