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Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring.

By: Mooradian, Todd A.
Contributor(s): Matzler, Kurt | Ring, Lawrence J.
Material type: TextTextPublisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2012Description: xxiv, 384 p. : ill. ; 24 cm.ISBN: 9780137136971 (pbk.) :; 0137136978 (pbk.) :.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802
List(s) this item appears in: Business Textbooks
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Main Library
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658.802 M.T. S 2012 (Browse shelf) c.1 Available 00016322
Books Books Main Library
Main Stacks
658.802 M.T. S 2012 (Browse shelf) c.2 Available 00016321

"International edition"--Cover.

Includes bibliographical references and index.

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