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Strategic brand management : building, measurement and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Material type: TextTextPublisher: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2013Edition: 4th ed. Global ed.Description: 590 p. : ill. ; 28 cm.ISBN: 9780273779414; 9780132664257; 0273779419.Subject(s): Product management | Brand name productsDDC classification: 658.827 Other classification: Qbla
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Item type Current location Call number Copy number Status Date due Barcode
Textbooks Textbooks Main Library
Reserve Desk
658.827 K.K. S 2013 (Browse shelf) c.1 Internal Use 00016593
Textbooks Textbooks Main Library
Reserve Desk
658.827 K.K. S 2013 (Browse shelf) c.2 Internal Use 00016594

Previous ed.: 2008.

Includes bibliographical references and index.

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