MIU

Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard, Jr.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson, 2014.Edition: 5th ed., Pearson new international editionDescription: 411 p. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292042855
  • 1292042850
Subject(s): DDC classification:
  • 302.201 S.W. C 2014 21
Contents:
I. THE CHANGING MEDIA LANDSCAPE. 1. Introduction to Mass Communication Theory. II. SCIENTIFIC METHOD AND MODELS OF MASS COMMUNICATION. 2. Scientific Method. 3. Models in Mass Communication Research. III. PERCEPTION AND LANGUAGE ISSUES IN THE MASS MEDIA. 4. The Role of Perception in Communication. 5. Problems in Encoding. 6. Analysis of Propaganda: First Theories of Decoding and Effects. IV. THE SOCIAL-PSYCHOLOGICAL APPROACH. 7. Cognitive Consistency and Mass Communication. 8. Theories of Persuasion. 9. Groups and Communication. 10. Mass Media and Interpersonal Communication. V. MASS MEDIA EFFECTS AND USES. 11. Agenda Setting. 12. The Knowledge-Gap Hypothesis. 13. Effects of Mass Communication. 14. Uses of the Mass Media. VI. MEDIA CHANNELS. 15. Mass Media in Modern Society. 16. Media Chains and Conglomerates. 17. Theories of Cyber Communication. VII. BRINGING IT ALL TOGETHER. 18. The Overall Picture.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Course reserves
Textbooks Textbooks Main Library Reserve Desk 302.201 S.W. C 2014 (Browse shelf(Opens below)) c.1 Internal Use 00016720

Communication Theories 3 Sections Spring

Textbooks Textbooks Main Library Reserve Desk 302.201 S.W. C 2014 (Browse shelf(Opens below)) c.2 Internal Use 00017141
Textbooks Textbooks Main Library Reserve Desk 302.201 S.W. C 2014 (Browse shelf(Opens below)) c.3 Internal Use 000023627
Textbooks Textbooks Main Library Reserve Desk 302.201 S.W. C 2014 (Browse shelf(Opens below)) c.4 Internal Use 000023628
Textbooks Textbooks Main Library Reserve Desk 302.201 S.W. C 2014 (Browse shelf(Opens below)) c.5 Internal Use 00022308
Textbooks Textbooks Main Library Reserve Desk 302.201 S.W. C 2014 (Browse shelf(Opens below)) c.6 Internal Use 00022309

Includes index.

I. THE CHANGING MEDIA LANDSCAPE. 1. Introduction to Mass Communication Theory. II. SCIENTIFIC METHOD AND MODELS OF MASS COMMUNICATION. 2. Scientific Method. 3. Models in Mass Communication Research. III. PERCEPTION AND LANGUAGE ISSUES IN THE MASS MEDIA. 4. The Role of Perception in Communication. 5. Problems in Encoding. 6. Analysis of Propaganda: First Theories of Decoding and Effects. IV. THE SOCIAL-PSYCHOLOGICAL APPROACH. 7. Cognitive Consistency and Mass Communication. 8. Theories of Persuasion. 9. Groups and Communication. 10. Mass Media and Interpersonal Communication. V. MASS MEDIA EFFECTS AND USES. 11. Agenda Setting. 12. The Knowledge-Gap Hypothesis. 13. Effects of Mass Communication. 14. Uses of the Mass Media. VI. MEDIA CHANNELS. 15. Mass Media in Modern Society. 16. Media Chains and Conglomerates. 17. Theories of Cyber Communication. VII. BRINGING IT ALL TOGETHER. 18. The Overall Picture.

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