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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, Philip R.
Contributor(s): Graham, John L | Gilly, Mary C.
Material type: TextTextPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2010Edition: 14th ed.Description: 711 p. : ill., col. maps ; 29 cm.ISBN: 9780071084215.Subject(s): Export marketing | International business enterprisesDDC classification: 658.848
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Main Library
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658.848 C.P. I 2010 (Browse shelf) c.1 Available 00016725
Books Books Main Library
Main Stacks
658.848 C.P. I 2010 (Browse shelf) c.2 Available 00016726

Includes index.

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Other editions of this work

International marketing / by Cateora, Philip R.
International marketing / by Cateora, Philip R.
International marketing / by Cateora, Philip R.
International marketing / by Cateora, Philip R.
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