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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Jeannet, Jean-Pierre.
Contributor(s): Hennessey, Hubert D.
Material type: TextTextPublisher: Boston : Houghton Mifflin, 1995Edition: 3rd ed.Description: xxv, 896 p. : ill. ; 24 cm.ISBN: 0395710456.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848
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658.848 J.J. G 1995 (Browse shelf) Available 00004003

Includes bibliographical references and indexes.

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Cases in global marketing strategies / by Jeannet, Jean-Pierre.
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