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Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.

By: Malhotra, Naresh K.
Contributor(s): Baalbaki, Imad B | Nasr Bechwati, Nada.
Material type: materialTypeLabelBookPublisher: Harlow, Essex : Pearson, 2013Edition: Arab world edition.Description: 936 p. : ill. ; 28 cm.ISBN: 9781408272367.Subject(s): Marketing research -- Arab countries -- TextbooksDDC classification: 658.83 Summary: While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover
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Item type Current location Call number Copy number Status Date due Barcode
Textbooks Textbooks Electronic Library
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658.83 M.N. M 2013 c.2 Internal Use 00017378
Textbooks Textbooks Main Library
Reserve Desk
658.83 M.N. M 2013 c.1 Internal Use 00017377

Includes bibliographical references (p. 851-888) and index.

While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover

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