Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
Material type: TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, 2000Edition: 2nd edDescription: xxi, 371 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 003021114X
- 659.113 P.D. A 2000 21
- HF5837 .A38 2000
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main Library Main Stacks | 659.113 P.D. A 2000 (Browse shelf(Opens below)) | c.1 | Available | 00004112 | ||
Books | Main Library Main Stacks | 659.113 P.D. A 2000 (Browse shelf(Opens below)) | c.2 | Available | 00004042 | ||
Books | Main Library Main Stacks | 659.113 P.D. A 2000 (Browse shelf(Opens below)) | c.3 | Available | 00004043 |
Includes bibliographical references and index.
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