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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Jeannet, Jean-Pierre.
Contributor(s): Hennessey, Hubert D.
Material type: TextTextPublisher: Boston : Houghton Mifflin, 2001Edition: 5th ed.Description: xxi, 762 p. : col. ill. ; 24 cm.ISBN: 0618071881.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848
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658.848 J.J. G 2001 (Browse shelf) Available 00007047

Includes bibliographical references and indexes.

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