Strategic brand management : building, measurin and managing brand equity / Kevin Lane keller.
By: Keller, Kevin Lane
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Material type: 
TextPublisher: New Jersey : Prentice-Hall, 2003Edition: 2nd ed.Description: xxvii, 788 p. : ill. ; 24 cm.ISBN: 0130411507.Subject(s): Brand Name Products -- ManagementDDC classification: 658.827
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Main Library Main Stacks | 658.827 K.K. S 2003 (Browse shelf) | Available | 00003816 |
Includes bibliographical references and index.
Other editions of this work
| Strategic brand management : by Keller, Kevin Lane, ©2013 |
Open Library:
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