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Strategic brand management : building, measurin and managing brand equity / Kevin Lane keller.

By: Keller, Kevin Lane, 1956-.
Material type: TextTextPublisher: New Jersey : Prentice-Hall, 2003Edition: 2nd ed.Description: xxvii, 788 p. : ill. ; 24 cm.ISBN: 0130411507.Subject(s): Brand Name Products -- ManagementDDC classification: 658.827
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658.827 K.K. S 2003 (Browse shelf) Available 00003816

Includes bibliographical references and index.

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