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Global marketing : a marketing responsive approach / Svend Hollensen.

By: Hollensen, Svend.
Material type: TextTextPublisher: London : Prentice-Hall, 2001Edition: 2nd ed.Description: xxxi, 667 p., 24 p. of plates : ill. (some col.), col. maps ; 26 cm.ISBN: 0273646443.Subject(s): Export MarketingDDC classification: 658.848
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658.848 H.S. G 2001 (Browse shelf) Available 00007043

Includes bibliographical references and index.

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