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Broadcast programming, strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.

By: Contributor(s): Material type: TextTextPublisher: Belmont, Calif. : Wadsworth Pub. Co., 1981Description: xvi, 384 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0534008828 :
Subject(s): DDC classification:
  • 791.44 23 E.S. B 1981
LOC classification:
  • PN1992.55 .E18
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main Library Main Stacks 791.44 E.S. B 1981 (Browse shelf(Opens below)) Available 00002139

Includes bibliographical references (pages 359-370) and index.

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