Designing online identities : successful graphic strategies for brands on the web / [Clay Andres].
By: Andres, Clay
.
Material type: 
TextPublisher: Gloucester, Mass. : Rockport Publishers, 2002Description: 191 p. : ill. ; 29 cm.ISBN: 1564968014 (hardcover).Subject(s): Branding (Marketing) | Trademarks -- Design | Web sites -- DesignDDC classification: 741.67
Contents:
Brand recognition -- Image perception -- Navigational context -- Content delivery -- Customer experience -- Classic brands -- Boutique brands -- Dot-com brands -- E-commerce brands -- Self-branding -- Not-for-profit brands.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Main Library Main Stacks | 741.67 A.C. D 2002 (Browse shelf) | Available | 00009353 |
Brand recognition -- Image perception -- Navigational context -- Content delivery -- Customer experience -- Classic brands -- Boutique brands -- Dot-com brands -- E-commerce brands -- Self-branding -- Not-for-profit brands.
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