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International marketing / Philip R. Cateora.

By: Cateora, Philip R.
Material type: TextTextSeries: The Irwin series in marketing.Publisher: Singapore : Irwin/McGraw-Hill, 1997Edition: 9th ed. International ed.Description: xxiii, 772 p. : ill. (some col.), maps ; 26 cm.ISBN: 0071152091 (ISE).Subject(s): Export marketing | International business enterprisesDDC classification: 658.848
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658.848 C.P. I 1997 (Browse shelf) Available 00004038

Includes index.

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International marketing / by Cateora, Philip R.
International marketing / by Cateora, Philip R.
International marketing / by Cateora, Philip R.
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