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International marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: TextTextPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Edition: 13th ed.Description: xxxii, 702 p. : col. ill., col. maps ; 29 cm.ISBN: 0073080063; 9780073080062; 9780071105941 (international edition); 0071105948 (international edition).Subject(s): Export marketing | International business enterprisesDDC classification: 658.848 Online resources: Publisher description | Table of contents
List(s) this item appears in: Business Textbooks
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658.848 C.P. I 2007 (Browse shelf) Available 00012400

Includes index.

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International marketing / by Cateora, Philip R.
International marketing / by Cateora, Philip R.
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