Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane
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Material type: 
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Edition: 3rd ed.Description: xxi, 692 p. : ill. (cheifly col.) ; 27 cm.ISBN: 9780131888593 (casebound).Subject(s): Brand name products -- Management | Product managementDDC classification: 658.827 Online resources: Table of contents only
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Main Library Main Stacks | 658.827 K.K. S 2008 (Browse shelf) | c.1 | Available | 00015344 | |
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Books
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Main Library Main Stacks | 658.827 K.K. S 2008 (Browse shelf) | c.2 | Available | 00012382 |
Browsing Main Library Shelves , Shelving location: Main Stacks Close shelf browser
| 658.821 S.S. R 2004 Relationship marketing : | 658.827 D.M. B 2006 Brands / | 658.827 K.K. S 2003 Strategic brand management : | 658.827 K.K. S 2008 Strategic brand management : | 658.827 K.K. S 2008 Strategic brand management : | 658.827 R.R. B 1996 Brand management : | 658.83 A.D. M 1998 Marketing research / |
Previous ed.: 2003.
Includes bibliographical references and index.
Other editions of this work
| Strategic brand management : by Keller, Kevin Lane, | |
| Strategic brand management : by Keller, Kevin Lane, ©2013 |
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