Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008.Edition: 3rd edDescription: xxi, 692 p. : ill. (cheifly col.) ; 27 cmContent type:- text
- unmediated
- volume
- 9780131888593 (casebound)
- 658.827 21 K.K. S 2008
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main Library Main Stacks | 658.827 K.K. S 2008 (Browse shelf(Opens below)) | c.1 | Available | 00015344 | ||
Books | Main Library Main Stacks | 658.827 K.K. S 2008 (Browse shelf(Opens below)) | c.2 | Available | 00012382 |
Browsing Main Library shelves, Shelving location: Main Stacks Close shelf browser (Hides shelf browser)
658.827 D.M. B 2006 Brands / | 658.827 K.K. S 2003 Strategic brand management : building, measurin and managing brand equity / | 658.827 K.K. S 2008 Strategic brand management : building, measuring, and managing brand equity / | 658.827 K.K. S 2008 Strategic brand management : building, measuring, and managing brand equity / | 658.827 R.R. B 1996 Brand management : a theoretical and practical approach / | 658.83 A.D. M 1998 Marketing research / | 658.83 A.D. M 2007 Marketing research / |
Previous ed.: 2003.
Includes bibliographical references and index.
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