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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Edition: 3rd ed.Description: xxi, 692 p. : ill. (cheifly col.) ; 27 cm.ISBN: 9780131888593 (casebound).Subject(s): Brand name products -- Management | Product managementDDC classification: 658.827 Online resources: Table of contents only
List(s) this item appears in: Business Textbooks
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658.827 K.K. S 2008 (Browse shelf) c.1 Available 00015344
Books Books Main Library
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658.827 K.K. S 2008 (Browse shelf) c.2 Available 00012382
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658.827 D.M. B 2006 Brands / 658.827 K.K. S 2003 Strategic brand management : 658.827 K.K. S 2008 Strategic brand management : 658.827 K.K. S 2008 Strategic brand management : 658.827 R.R. B 1996 Brand management : 658.83 A.D. M 1998 Marketing research / 658.83 A.D. M 2007 Marketing research /

Previous ed.: 2003.

Includes bibliographical references and index.

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Strategic brand management : by Keller, Kevin Lane,
Strategic brand management : by Keller, Kevin Lane, ©2013
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