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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008.Edition: 3rd edDescription: xxi, 692 p. : ill. (cheifly col.) ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780131888593 (casebound)
Subject(s): DDC classification:
  • 658.827 21 K.K. S 2008
Online resources:
List(s) this item appears in: Business Textbooks
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main Library Main Stacks 658.827 K.K. S 2008 (Browse shelf(Opens below)) c.1 Available 00015344
Books Books Main Library Main Stacks 658.827 K.K. S 2008 (Browse shelf(Opens below)) c.2 Available 00012382

Previous ed.: 2003.

Includes bibliographical references and index.

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