Normal view MARC view ISBD view

Effective marketing : creating and keeping customers / William G. Zikmund, Michael D'Amico.

By: Zikmund, William G.
Contributor(s): D'Amico, Michael.
Material type: TextTextPublisher: Minneapolis/St. Paul : West, 1995Description: xxxii, 604 p. : col. ill. ; 29 cm.ISBN: 0314042377; 0314041621; 0314055207.Subject(s): Marketing | Consumer behavior | Export marketingDDC classification: 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Main Library
Main Stacks
658.8 Z.W. E 1995 (Browse shelf) Available 00003872
Books Books Main Library
Main Stacks
658.8 Z.W. E 1995 (Browse shelf) Available 00003861

Includes bibliographical references (p. 573-584) and indexes.

There are no comments for this item.

Log in to your account to post a comment.
Open Library:

Powered by Koha