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Effective marketing : creating and keeping customers / William G. Zikmund, Michael D'Amico.

By: Contributor(s): Material type: TextTextPublication details: Minneapolis/St. Paul : West, 1995.Description: xxxii, 604 p. : col. ill. ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0314042377
  • 0314041621
  • 0314055207
Subject(s): DDC classification:
  • 658.8 21 Z.W. E 1995
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main Library Main Stacks 658.8 Z.W. E 1995 (Browse shelf(Opens below)) Available 00003872
Books Books Main Library Main Stacks 658.8 Z.W. E 1995 (Browse shelf(Opens below)) Available 00003861

Includes bibliographical references (p. 573-584) and indexes.

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