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International advertising : communicating across cultures / Barbara Mueller.

By: Mueller, Barbara, 1958-.
Material type: TextTextPublisher: Belmont : Wadsworth Pub. Co., 1996Description: xi, 340 p. : ill., map ; 24 cm.ISBN: 0534192785.Subject(s): Advertising | Export marketing | Intercultural communication | Advertising media planningDDC classification: 659.1
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Main Library
Main Stacks
659.1 M.B. I 1996 (Browse shelf) c.1 Available 00007586
Books Books Main Library
Main Stacks
659.1 M.B. I 1996 (Browse shelf) c.2 Available 00010256

Includes bibliographical references and index.

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