International advertising : communicating across cultures / Barbara Mueller.
By: Mueller, Barbara
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Material type: 
TextPublisher: Belmont : Wadsworth Pub. Co., 1996Description: xi, 340 p. : ill., map ; 24 cm.ISBN: 0534192785.Subject(s): Advertising | Export marketing | Intercultural communication | Advertising media planningDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Main Library Main Stacks | 659.1 M.B. I 1996 (Browse shelf) | c.1 | Available | 00007586 | |
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Books
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Main Library Main Stacks | 659.1 M.B. I 1996 (Browse shelf) | c.2 | Available | 00010256 |
Includes bibliographical references and index.
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