Promotion management & marketing communications / Terence A. Shimp.
Material type: TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, 1993Edition: Third editionDescription: xxii, 682 pages : illustrations (some color) ; 24 cmContent type:- text
- unmediated
- volume
- 0030767482
- 0030974895
- 658.82 23 S.T. P 1993
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books | Main Library Main Stacks | 658.82 S.T. P 1993 (Browse shelf(Opens below)) | c.1 | Available | 00003991 | ||
Books | Main Library Main Stacks | 658.82 S.T. P 1993 (Browse shelf(Opens below)) | c.2 | Available | 00003992 | ||
Books | Main Library Main Stacks | 658.82 S.T. P 1993 (Browse shelf(Opens below)) | c.3 | Available | 00003993 |
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658.82 S.T. P 1993 Promotion management & marketing communications / | 658.82 S.T. P 1993 Promotion management & marketing communications / | 658.82 S.T. P 1993 Promotion management & marketing communications / | 658.82 S.T. P 1993 Promotion management & marketing communications / | 658.82 S.T. P 1993 Promotion management & marketing communications / | 658.82 S.T. P 1993 Promotion management & marketing communications / | 658.821 S.S. R 2004 Relationship marketing : text and cases / |
Includes bibliographical references and indexes.
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