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Promotion management & marketing communications / Terence A. Shimp.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, 1993Edition: Third editionDescription: xxii, 682 pages : illustrations (some color) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0030767482
  • 0030974895
Subject(s): DDC classification:
  • 658.82 23 S.T. P 1993
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main Library Main Stacks 658.82 S.T. P 1993 (Browse shelf(Opens below)) c.1 Available 00003991
Books Books Main Library Main Stacks 658.82 S.T. P 1993 (Browse shelf(Opens below)) c.2 Available 00003992
Books Books Main Library Main Stacks 658.82 S.T. P 1993 (Browse shelf(Opens below)) c.3 Available 00003993

Includes bibliographical references and indexes.

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