E-retailing / Charles Dennis, Tino Fenech, and Bill Merrilees.
Material type:
- text
- unmediated
- volume
- 041531142x
- 0415311411 (hardback)
- 658.872 D.C. E 2004 21
Item type | Current library | Call number | Status | Date due | Barcode | |
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Main Library Main Stacks | 658.872 D.C. E 2004 (Browse shelf(Opens below)) | Available | 00011632 |
Includes bibliographical references and index.
Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e-)retail mix -- Growth and prospects for e-retail.
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