TY - BOOK AU - Hollensen,Svend TI - Global marketing: a decision-oriented approach SN - 9780273726227 (pbk.) U1 - 658.84 21 PY - 2010/// CY - Harlow, England PB - Financial Times Prentice Hall KW - Export marketing KW - Case studies N1 - Includes bibliographical references and index ER -