International marketing
Cateora, Philip R.
creator
Graham, John L.
Gilly, Mary C.
text
mau
Boston, Mass
McGraw-Hill/Irwin
2010
14th ed.
monographic
eng
711 p. : ill., col. maps ; 29 cm.
specialized
Philip R. Cateora, Mary C. Gilly, John L. Graham.
Includes index.
Export marketing
International business enterprises
658.848 C.P. I 2010
9780071084215
140310
20230711124957.0